ANTI-SOCIAL NETWORK, C4/E4 (1x23 min & 1x36 min TX pilot)

2LE Media & Studio of Fools

Hidden camera narrative pilot, hoaxing mainstream media.

Series Producer: Iain Wimbush

  • Associate Producer
  • Soliciting two types of marks for market research and investigative journalism.
  • Casting 5x strong improv actors.
  • Booking 3x celebrities for spoof panel show. 
  • Hidden camera logistics – companies house registrations, aliases, and faux website management.
  • Social Media strategy & development: generating and evolving interest, content development, conversation development across Twitter, Facebook & YouTube.
  • Scripting material.
  • Press & media management and cast preparation.  
  • Off airing, archive and capture of worldwide press & online coverage of hoax.



  • Convinced mainstream media that fake company, Fame Daddy was entering the IVF market to retail the sperm donations of celebrities.  
  • Story achieved national and international coverage, including a broadcast interview on This Morning, broadcast radio interviews, and worldwide coverage in the printed press.